Friday, January 30, 2015

Snapchat Taking Strides Towards a New Direction

According the buisnessinsider.com Snapchat has over 100 million users around the world right now, and with the recent update that number will surely grow.  The recent update included a better interface, mapping adjustments and the Discover section.  However, hours after releasing this newly updated Snapchat, they also released their first original series of shows.  Snapper Hero, will show short videos ranging from 100 to 200 seconds long about all kinds of things.  What makes this much more then just another story is that they are including major Youtube stars.  Youtube stars such as Freddie Wong and Anna Akana are only a few among many on the list and will surely help the expansion of Snapchat into the media realm.  The biggest concern with this is that Snapper Hero is not directly affiliated with Snapchat and is creating a great stir as other social media competitors are competing for the potential buyout of this organization.  Will Snapchat spend all the money on Snapper Hero just to help with expanding further into social media? Or will other social media services try to buy them out in order to slow down Snapchat? Only time will tell.

Source: 
http://mashable.com/2015/01/28/snapchat-youtube-series-snapperhero/

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